Consider Specializing for Better Business Results

May 19th, 2012

Business in a slump lately? I get it. I think we all do. In a challenging economy, it can take extra work and focus to keep your business on track. Sometimes, this means branching out. To my mind, one of the best ways to do this is to offer services targeted toward a specific clientele. This doesn’t mean you have to give up your bread and butter (which is, for most, Swedish massage), but it does mean considering new modalities and target demographics for your craft. Take a look at the list below to determine if anything strikes your fancy.

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In Marketing, the Little Things Count!

May 4th, 2012

I read a fabulous little blog by Bodywork Buddy a few days back and I thought I might touch on it for you today. The blog, written by Cindy Iwlew, asked the following question: Do you have 10 minutes today to work on building your massage business? Cindy then listed a variety of quick-and-easy tips to building that business in less than 10 minutes a day. These tips included – amongst other things – sending postcards to clients you haven’t seen in a while, calling local wellness clinics to discuss co-promotion, and sending handwritten thank you notes.

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The Value of Connections

May 2nd, 2012

We had a client visit the office a few days back. After some time chatting with her, I realized how many connections we shared (both within the industry and outside of it). Although we had known one another for quite some time, we had no idea how many connections we shared. That night, I started thinking about connections and how they factor into our success in the massage industry.To me, it boils down to this: Our connections to others – be they to other massage therapists, industry leaders, or clients – are just as important as our massage skills.

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