Author Archive

Increasing Your Profits – It Doesn’t Take Much

Saturday, January 14th, 2012

Increasing Your Profits – It Doesn't Take MuchIf you’re like me, you’re always on the lookout for easy ways to improve your business. And let’s face it, the more challenging an idea, the less likely we are to follow through with it. So, let’s explore a few of the easy ways we can improve our business and, by default, our profits. After all, who’s not in for an extra buck?

Add-ons: No, They Aren’t Outdated

Yes, it’s the age-old add-on. People still love add-ons today because they are particularly effective in adding revenue to a service that would have an otherwise fixed price. I encourage you to think outside the box. Add-ons are not (more…)

Massage Chairs – What’s Really Important

Wednesday, January 11th, 2012

Message ChairIn the market for a new massage chair? Not sure what to look for or how to differentiate between good quality and lesser quality? Fear not – you aren’t alone. It isn’t easy navigating the mass of available information about massage chairs. It can be daunting to say the least. So, after a bit of professional and personal consideration, I’ve put together a list of the things you should be looking for on your search. Here goes …

Form and Function

In the world of portable massage chairs, beauty isn’t all it is cracked up to be and form and function reign supreme. Don’t get me wrong, aesthetics is on my list, too. With that said, form and function are of far greater import. (more…)

Portable Massage Chairs – A Wave of Benefits

Friday, December 30th, 2011

Portable Massage ChairsI recently worked with Stronglite’s Bruce Eatchel on a project involving chair massage. Before I go on, let me first own up to something: I had always seen chair massage as an add-on of sorts, as a way to generate leads that would eventually turn toward more traditional massage. Well … I was wrong and I’m not afraid to admit it.

Certainly, there are those who successfully use portable massage chairs as a way to generate new business. If you are one of them, you have my highest high-five and deepest admiration for getting out there and building your clientele. With that said, I now realize that portable massage chairs have much more to offer these days. Here’s what I learned during my fateful conversation with Bruce:

In a challenging economy, massage therapists who have long sought out the stability of large spas and franchises are turning to chair massage (more…)