Author Archive

Bolsters: A Newfound Respect

Sunday, December 25th, 2011

Bolsters

I was recently asked to write a piece about the benefits of bolsters (yup bolsters!). In the spirit of honesty, I have to admit that I wondered quite how much I would be able to come up with. After all, a bolster is a bolster is a bolster. Right? Well, not necessarily. After a bit of outside research and some personal consideration, I’ve developed a newfound respect for our cushy little friends. Here’s the gist of what I learned (much of it rediscovered) in the process:

Bolsters have the ability to dramatically improve the comfort of a massage client. What’s more, bolsters help support practitioners in their goals for a bodywork session. There is more than one right way to use a bolster and bolsters vary in quality and innovation of design. Because clients are unique in their needs, their experiences with bolsters will be unique as well. It’s important to remember that the “norm” may not be ideal for every client. Practice and experimentation (within reason and based on the client’s comfort) are the two things that will – pardon the pun – truly “bolster” your long-term success.

At the end of the day, bolsters are all about comfort. Luckily, the massage therapist’s job is all about comfort, too. That makes the bolster (a seemingly innocuous prop) a crucial tool for the massage therapist. I chalk it up to this: bolsters improve client comfort and the more comfortable your client is, the better his or her massage experience will be. And that, my friends, can only serve to enhance your business. I’m pretty sure we call that a win-win.

Finding New Clients for Your New Massage Business

Friday, April 8th, 2011

So you have completed massage therapy school and maybe spent some time working as a massage therapist for somebody else. You have done some research, found a place or made a space in your home, invested in a good massage table, soothing lighting, massage oils, and all the rest and  now you are ready to hang out your shingle and go into business for yourself.  Congratulations! Now all you need are  clients…
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Client Relations: Touting the Benefits of Routine Massage

Thursday, May 13th, 2010

As a massage therapy professional, you have probably seen a considerable drop in visits from your regular clients due to the national obsession with cutting back on “luxuries.” If you want to stay in business in these tough times, it is essential that you get in the habit of touting the health benefits of routine massages with your new and existing clients in order to keep them coming back to you on a regular basis. Like it or not, to accomplish this goal, you need to be as good a salesman for massage as you are a practitioner!
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