I recently worked with Stronglite’s Bruce Eatchel on a project involving chair massage. Before I go on, let me first own up to something: I had always seen chair massage as an add-on of sorts, as a way to generate leads that would eventually turn toward more traditional massage. Well … I was wrong and I’m not afraid to admit it.

Certainly, there are those who successfully use portable massage chairs as a way to generate new business. If you are one of them, you have my highest high-five and deepest admiration for getting out there and building your clientele. With that said, I now realize that portable massage chairs have much more to offer these days. Here’s what I learned during my fateful conversation with Bruce:

In a challenging economy, massage therapists who have long sought out the stability of large spas and franchises are turning to chair massage (more…)