I have been rather impressed by the number of recent studies into the benefits and efficacy of massage. One, in particular, really got my attention recently. To be clear, this wasn’t just any study; in fact, it was a meta-analysis of the research literature from 37 studies involving massage. In short, it was a study of massage studies. Impressive, eh?I thought so, too.
Not surprisingly, this meta-analysis concluded that there is, indeed, an exhaustive list of benefits to receiving massage. I won’t get into all of the details; you can easily research them online. Instead, I’d like to leave you with some of the crux of their findings – call it a “teaser” of sorts. I hope that this will pique your interest and encourage you to dig even further into the proven benefits of massage.
The results (in a nutshell, anyway):
Compared to control groups, participants who received one massage were more likely to experience reduced anxiety, blood pressure, and heart rate. Collectively, they experienced improvement in pain levels, cortisol, and – amazingly – mood.
What’s more, participants who received regular massages showed a reduction in anxiety and depression similar to levels experienced in psychotherapy. Impressed again, aren’t you?Me too. Considering the ramifications of anxiety and depression on overall health and wellness, this news moves well beyond good. It is, in fact, incredible.
Summing it up …
Yes, you’ve known for a while how beneficial massage is for your clients. They get on your massage table as one person and leave it as another person altogether. They come back to you because they know, on many levels, that massage benefits them. But, did they (and do you) really know the depth of it? If not, now is as good a time as any to learn. You are a part of the healing process that massage offers. So, take some time to research its proven benefits. You know that clients come to you for a reason. Back it up with facts and share that information with others. Your business will be the better for it.