Consider Specializing for Better Business Results

Business in a slump lately? I get it. I think we all do. In a challenging economy, it can take extra work and focus to keep your business on track. Sometimes, this means branching out. To my mind, one of the best ways to do this is to offer services targeted toward a specific clientele. This doesn’t mean you have to give up your bread and butter (which is, for most, Swedish massage), but it does mean considering new modalities and target demographics for your craft. Take a look at the list below to determine if anything strikes your fancy.

  • Prenatal Massage
  • Infant Massage
  • Recovery / Sports Massage
  • Shiatsu
  • Ashiatsu
  • Thai Massage
  • Reflexology
  • Stone/Shell Massage
  • Geriatric Massage
  • Cranial Sacral Massage
  • Chair Massage – think 15-minute sessions in a busy wellness center or at an event!

Now, I know I’m not providing particularly new information. None of these modalities should be unknown to you; in fact, you’ve probably practiced a fewyourself. But, have you considered specializing in one? Have you considered extra classes in a particular modality? Or, maybe partnering with another local business who specializes in a particular health ailment? Specializing allows you to do this. Imagine, for example, partnering with a local wellness center for senior citizens or with an OBGYN if you specialize in prenatal massage.

I think the point is that you don’t have to stick to the more common forms of massage in order to be successful, although – certainly – you can be successful that way. Many people are. If, however, you show a particular aptitude for certain modalities or have an interest in expanding, why not try it? If anything, it certainly can’t hurt.